Facialanalytics™

Your point of purchase just got smarter.

With Facialanalystics, we’re paying attention to see if they’re paying attention

Are consumers engaging with your message? If they did, did it lead to purchase? These are questions that have gone unaswered. Until now with Facialanalytics™, we use proprietary software combined with a built in camera to offer our partners something truly unique—a continuous view into the customer’s path to purchase.

Digi Point Media measures advertising impact and reach using the following metrics:

We can measure things that static POP could never dream of measuring, giving you the power to make informed decisions about your campaigns.

Your point of purchase just got smarter.

With Facialanalystics, we’re paying attention to see if they’re paying attention

Are consumers engaging with your message? If they did, did it lead to purchase? These are questions that have gone unaswered. Until now with Facialanalytics™, we use proprietary software combined with a built in camera to offer our partners something truly unique—a continuous view into the customer’s path to purchase.

Digi Point Media measures advertising impact and reach using the following metrics:

We can measure things that static POP could never dream of measuring, giving you the power to make informed decisions about your campaigns.

Measurement and Analytics

We’re able to measure the actual audience. Yes, those looking at the screen. We’re able to see when they engage with the content and for how long. We’re also able to determine where there next stop was in store.

Anonymization and Privacy

We’re all about the privacy. It’s at the core of what we do. Our analysis focuses on statistics and measurement while ensuring the anonymity of each customer.

Interactivity and Intelligence

You’ll access real-time data to help fuel real-time results. As you see how your customers reacts, you can adapt the content to the audience. No waiting for a reprint.

Measurement and Analytics

We’re able to measure the actual audience. Yes, those looking at the screen. We’re able to see when they engage with the content and for how long. We’re also able to determine where there next stop was in store.

Anonymization and Privacy

We’re all about the privacy. It’s at the core of what we do. Our analysis focuses on statistics and measurement while ensuring the anonymity of each customer.

Interactivity and Intelligence

You’ll access real-time data to help fuel real-time results. As you see how your customers reacts, you can adapt the content to the audience. No waiting for a reprint.

High-tech, high-def, high probability of campaign success.

The set-up for smart digital.

The set-up for smart digital.

High-tech, high-def, high probability of campaign success.

How the metrics get to you.

We don’t just make a strong impression, we measure impressions. Digi Point offers an integrated system designed to give you the information you need to evaluate, execute, and ignite your campaigns.

How the metrics get to you.

We don’t just make a strong impression, we measure impressions. Digi Point offers an integrated system designed to give you the information you need to evaluate, execute, and ignite your campaigns.

React with confidence.

For you to be able to adapt your campaign confidently and efficiently, our metrics need to be accurate. And they are:

  • 98% of faces correctly detected
  • Excellent tracking while people are looking away (up to 30 seconds)
  • Gender classification: 90% accuracy
  • Age classification: 95% within a 10-year range
  • Face detection distance (65° horizontal field of view):15’ with standard VGA resolution
    30’ with FullHD (2Mp) video
    50’ with 5Mp video

React with confidence.

For you to be able to adapt your campaign confidently and efficiently, our metrics need to be accurate. And they are:

  • 98% of faces correctly detected
  • Excellent tracking while people are looking away (up to 30 seconds)
  • Gender classification: 90% accuracy
  • Age classification: 95% within a 10-year range
  • Face detection distance (65° horizontal field of view):15’ with standard VGA resolution
    30’ with FullHD (2Mp) video
    50’ with 5Mp video

Ready to connect by captivating?

One of our Digi Experts is ready to help.